PUBLISHED April 27th, 2016 05:00 pm | UPDATED June 7th, 2016 06:22 pm
Heineken launches its Enjoy Heineken Responsibly 2016 campaign themed “Moderate Drinkers Wanted”. It is aimed at encouraging moderate alcohol consumption and promoting positive drinking behaviour among Singapore millennials (aged 21-35). This is the brand’s third chapter in its efforts to encourage responsible drinking – it has previously launched ‘Heineken Sunrise’ campaign in 2011 and ‘Dance More, Drink Slow’ campaign in 2014, encouraging consumers to make the most of their night out
Globally, research has shown a trend towards moderation and Heineken is keen to reflect this behavioural shift through this “Moderate Drinkers Wanted” campaign – by conveying the message that “When I moderate my drinking, I stay in control and am ready to maximise the opportunities that the night brings”.
To further encourage moderate drinking behaviour, the brand seeks to reward moderate drinkers in Singapore through an Instagram contest. Simply submit a photo of yourself on a great night out and share the reasons why you think moderation is cool. Hashtag your submissions with #ModerateDrinkersWanted and #HeinekenSG and stand a chance to win one year’s worth of taxi rides from Heineken (worth $15,000!) Contest ends 25th May 2016.
But right now, at City Nomads, we are giving away one week’s worth of Grab rides (worth $280), courtesy of Heineken. This is to encourage moderate drinking in Singapore. To participate, follow the instructions below:
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Head over to our Facebook page here
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Like the post
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Tag 2 friends you know who enjoy moderate drinking