PUBLISHED February 29th, 2024 06:00 am | UPDATED July 22nd, 2024 03:06 pm
From Gentle Monster to Gaurav Gupta, the star power of Asia in the fashion industry is rising, and Vietnam is no exception. In the dynamic realm of Vietnamese fashion, Ho Chi Minh City, also known as Saigon, has emerged as a hub for creativity and innovation. The city is home to fashion labels that contribute to a distinctive and compelling narrative in the global fashion scene, showcasing their unique charm and design philosophy.
Explore the following Vietnamese fashion labels that seamlessly blend the art of tailoring with modern designs, captivating fashion enthusiasts worldwide.
OnOn Madé
Inject a little personality into your closet with OnOn Madé, the sister company of Backstage.88. From pops of reds and pinks to designs that fit the “office siren” aesthetic, their wide range of versatile designs that are totally worth the hype. Check out best-sellers like the Blue Hera Set (VND 963,300/S$52) featuring details such as a corset, flares and criss-cross strap accents, and the Milan Set (VND 632,000/ S$34.13), a corseted shirt and low-waisted short skirt set thats perfect for a street style look. Our favourite is the in-demand Angela Set (VND 3,888,000/ S$209.95), with a unique heart cutout and rhinestoned detailing. Items go out of stock quickly so fastest finger first!
OnOn Madé is located at 1C Le Thi Rieng, Ben Thanh Ward, District 1, open 9am-9.30pm. Worldwide shipping available.
Originality.official
One for the fashion lovers who can’t seem to get enough of the form-fitting babydoll dresses, Originality.official is the Vietnamese fashion label to check out. With over 73,000 loyal followers, you’re in to shop till you drop with delicate colours like creamy whites, light pinks and pastel yellows. Synonymous with the brand’s name, expect unique pieces like the off-the-shoulder Hoang Mai long shirt (VND 699,000/ S$38.45), inspired by the yellow apricot blossoms in spring, or the dreamy Euphonia Dress (VND 685,000/ S$37.68) with gorgeous floral embroidery.
Shop Originality.official’s designs online. Worldwide shipping available.
LAVIICI
If you’re into the “quiet luxury” look with minimal colours, LAVIICI has nailed it with their colour scheme and poofy tulle details. A fairly new entrant to the Vietnamese fashion scene, the brand by Vo Diep Vi launched in 2021 has had four different collection drops so far. The latest Laviici Collection 03 features mainly nude and white hues, coupled with lace, tule, fur and frill detailings. We recommend the long-line Koko Dress, an eye-catching piece with mesh sparkle fabric. Alternatively, the Meri Dress is bound to turn heads with its stunning white frill train.
Shop LAVIICI’s designs online. Worldwide shipping available.
Ouah
Those with a passion for florals, cute patterns and light colours will appreciate Ouah Studios. Relatively simple, yet well put together, the designs are made for comfort and to spark joy – much like the meaning of the word “Ouah” in French. The women-owned company invests in high-quality fabrics and partakes in eco-friendly practices like limited quantity (or made-to-order) productions. The Honey Belle corset (VND 880,000/S$48.40) is a top contender for us with a dainty print of pink and blue florals while the Marigold corset (VND 670,000/S$36.85) is a vacation ready top with bright magenta, orange and yellow hues. The silk Melody dress (VND 1,050,000/S$57.75) also features floral prints, a low-cut bodice and adjustable straps – perfect for summer!
Shop Ouah’s designs online. Worldwide shipping available.
Red Bean
Charming not only Vietnamese fashion fanatics but also garnering an international audience from the likes of California, Thailand, Singapore and Australia, Red Bean’s craftsmanship is hard to beat. The dainty designs make even the everyday wear look like statement pieces. Enjoy layering? We suggest the Angeline top paired along with the Olivia pleated skirt (VND 360,000/ S$19.80) for a dress-like look. Alternatively, the Calla dress (VND 590,000/ S$32.45) is sure to receive compliments, thanks to it’s adorable heart cut-outs by the waist area.
Shop Red Bean’s designs online. Worldwide shipping available.
Barc Garment
From feminine corsets, to seductive cut-outs in all the right places, Barc Garment is a new take on modern Vietnamese street style. Having just come to fruition in 2022, the brand takes pleasure in playing around with textures like tweed and lace. The Snow Dress creates the ultimate silhouette with its body hugging lace structure, whilst the Black Pearl Corset, is embellished with long black straps and metal hooks for an alternative look like no other. However, it the Swan set that has been making waves as one of the best seller of the brand. Expect cheeky peek-a-boo lace detailing, paired along a silky buttery fabric for comfort.
Shop Barc Garment’s designs online. Worldwide shipping available.
Top Image: LAVIICI
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