PUBLISHED August 18th, 2014 12:14 pm | UPDATED May 9th, 2018 03:13 am
DFFSG2014, Singapore’s premier design film festival, will run between 5 and 14 September, at a new venue, Shaw Theatres LIDO, Singapore. Organised by Anonymous, the festival is open to the public. It features screenings of a curated collection of films dedicated to architecture, fashion, photography, street art, motion graphics, technology and the subcultures of design.
Since its inception in 2010, A Design Film Festival has attracted professionals, practitioners, educators and students of mainstream as well as niche creative industries. For the first time in the landscape of Singapore’s creative culture, the event engages a diverse spectrum of creative professionals including architecture, urban planning, interior, exhibition, industrial, product, fashion, graphic, advertising, branding, visual communications, public relation, writing, photography, film, arts and music.
DFFSG2014, features 12 distinguished films. The final selection of 12 international films has been carefully curated. 2 films out of this year’s selection will be making their Worldpremieres, 6 are making their Asia premieres, 3 will be making their Southeast Asia premieres and 1 will be making its Singapore premiere at DFFSG2014.
One of the highlights of this year’s event is the new venue, located centrally at the Shaw Theatres LIDO, Singapore. LIDO is an iconic and world class cinema that is conveniently located in the heart of Orchard Road, Singapore’s premier shopping street.
The DFFSG2014 opening indent is created by leading motion graphic designer-director, Sebastian Lange, who was last commissioned in 2011.
The selected films of DFFSG2014 include the creative disciplines of Architecture, Contemporary Art, Fashion Design, Food Design, Illustration, Photography, DIY Culture, Graphic Design, Street Art, Visual Culture, Urban Planning. In line with the DFF2014 theme ‘On a Scale of Art to Design’ the branding for the Festival is a play on black and white as a pair of opposites. A figurative grey area is purposefully present in every pattern.
DFFSG2014 establishes its very first Festival theme “On a Scale of Art to Design”, a theme derived from an observation of the blurring boundaries between art and design. In recent years, it has become increasingly difficult to differentiate or maintain a clear distinction between art and design with many designers creating art and many artists applying design in their works. To engage the theme, a small selection of the films to be screened, have been specifically chosen to expose the audience to content that directly address the blurred boundaries. The objective of the Curated Shorts is to establish a discourse between Art and Design and provoke a reaction from the audience.
For more information on this year’s fetival, visit their [website](http://www.designfilmfestival.com/2014/).