Best Lingerie Brands in Singapore: Pretty Intimates for Women to Feel Sexy and Free

While they may be hidden under layers of fashionable clothes most of the time, it is no secret that a set of well-made, matching lingerie can make you feel sensual, empowered, even if you’re just going to be lounging around at home. Here are some of the best lingerie brands in Singapore so that you can shop for undergarments beyond Victoria Secret and La Senza.

I’m In XX

I’m In XX is a homegrown lingerie brand made with the Asian frame in mind. Tailored for those with smaller frames and require cups that are closer together, their pieces are paired with bands that fit you without gaping. From non-slip, wireless and strapless products, to comfortable wireless t-shirt bras, to sexy, lacey push-ups, I’m In XX is a one-stop wonder for your lingerie needs. To sweeten things, all their pieces are extremely affordable at around S$39.90 each.

I’m In XX is located at Orchard Gateway, #02-04, 277 Orchard Rd, Singapore 238858. Open daily 12pm – 9pm.  

Jac & Jo

Struggling to look for a strapless bra that’ll stay? Jac & Jo is the place to go. A Singaporean lingerie brand, Jac & Jo specializes in bandeau bras that feature their patented designs. Their pieces have soft underwire, front clasps, side-boning support and cups have petal-soft microfibre overlays that are moulded to stay put, even if you have a smaller bust size. Suitable for a variety of occasions, their bandeau bras promise to be stylish and comfortable.

Shop Jac & Jo online. 

Ashley Summer

Chic and elegant, Ashley Summer is a lingerie haven of soft lace, smooth silk and general comfort. Designed locally, handmade by artisans and produced in small batches, their pieces are dainty and made with premium quality fabric to prevent chaffing. With an entire collection called “You Are Your One Home”, you know that their pieces will be comfortable enough to lounge in.

Shop Ashley Summer online.

Perk by Kate

Founded by Kate Low, Perk by Kate’s luxury lingerie couture are made to fit and enhance even the smallest bust sizes. The brand even offers bespoke bras, where everything from the fabric to the design is customisable. With romantic colours like lavender and burgundy, and soft lace from Vietnam, China and Latvia, you will be spoilt for choice. Beyond that, the brand also has around 120 existing designs to choose from. Prices start at $79, but note that a custom order takes two to three months to complete.

Perk By Kate is located at 134A Telok Ayer St, Singapore 068600, p. +6586013919. Open Mon-Fri 11am – 7pm, Sat 11am – 6pm. Closed Sun. 

Our Bralette Club

Our Bralette Club specialises in affordable and adorable bralettes. The founders view bralettes as the less intimidating and more comfortable cousin of the standard wired bra. As such, the store features a wide range of size-inclusive undergarments, including plus-sizes and customised bra fittings services. Beyond bralettes, the brand also stocks panties, lace and linen robes, bra hook extenders, pick-me-up padding and reusable nipple covers.

Our Bralette Club is located at 11, #01-47 Tanjong Katong Rd, #01-47 KINEX, 437157. Open daily 12pm – 8pm. 

Carrislabelle

If strappy pieces are your thing then head over to Carrislabelle for your dream lingerie. Featuring intricate straps, lace and mesh, the pieces from Carrislabelle promises to make you look and feel sexy and sensual. Spice up your wardrobe (and bedroom) with their chic and sometimes risque lingerie because straps like those aren’t meant to be hidden behind layers of clothes.

Carrislabelle is available for online orders. 

Susy + Bae

Inspired by the beauty of the female form, Susy + Bae stocks a variety of pretty lace intimates made to fit all body types. Super soft and feather-light, their lingerie is with the modern woman in mind and made to last all day while on the go without causing any discomfort. You’ll find a selection of bras and panties in soft pastels and dainty lace. Not sure what suits your body type? Susy + Bae has you covered with their online style guide.

Shop Suzy + Bae online. 

Avec Amour

If you’re on the hunt for a sexy showstopper, head to Avec Amour. The boutique marketplace stocks pieces from a variety of premium lingerie brands like God Save Queens and Lucky Cheek. From crotchless panties to sexy corsets to provocative cut-out bras, the pieces from Avec Amour will definitely spice up your bedroom and make you feel like the sexist woman alive.

Shop Avec Amour online. 

Hara the Label

For the environmental champions and sustainability queens out there, Hara the Label is a lingerie brand to look out for. They are loud and proud of their ethically made and sourced intimates. Their Balinese tailors are featured on the website and have respectable wages and benefits. The bras themselves are made with a non-toxic, organic bamboo fabric and natural dyes from the leaves of different plants. Their pieces are skin-friendly, beautiful, and cater to women of all sizes. What’s not to love?

Hara the Label is available for online orders. 

Naked & Unbound

Meticulously crafted to perfection with fine quality fabric in Singapore, Naked and Unbound features gorgeously elegant pieces that promises to encapsulate every notion of comfort imaginable. Design for women on the go, their pieces are fashionable but functional, with intricate designs, strap placement and lace that takes things to the next level. Emanate confidence and be empowered by a feeling of liberation when you wear their lingerie.

Shop Naked and Unbound online orders. 

Reverie Studio

If you’re looking for something one of a kind, then check Reverie Studio. And do it fast because once an item sells out, it’s not coming back! Featuring a sophisticated colour palette and delicate lacey designs that are cropped at a length that allows you to wear their pieces at tops, the brand promises a feel-good experience in any of their lingerie.

Shop Reverie Studio online. 

Top image courtesy of I’m In XX, Instagram


With a bucket list longer than the scripts of some feature-length films, Elyssa is always on the lookout for something interesting to do (or eat). When she’s not out looking for trouble, she can be found at home trying out a new recipe or watching a crime documentary.