Live Wyld and free- It’s the Aussie way!
PUBLISHED June 11th, 2013 03:27 am | UPDATED July 22nd, 2024 03:16 pm
Down under… the land of kangaroos, hunky dudes called Brad with flowing hair and rippled biceps, ice cold beer, Crocodile Dundee and year-round sunshine is all of a sudden making a big name for itself in Singapore as a lot more than just an exotic holiday destination.
This is due to an influx of independent show-stopping fashion labels that are suddenly making us sit up and take notice of what’s happening in the world of Australian fashion. And although labels like Sass & Bide and Willow have garnered name for themselves internationally, did anyone wonder if that was only the tip of the iceberg? That perhaps those Aussie’s are just very good at keeping their fashion secrets? Well, it turns out that the Aussie fashion scene is vibrant, cheeky, a little ritzy, with plenty of attitude, so it’s time to spill the beans! Because thankfully, Australian fashion does not require an 8 hour plane journey and is now, merely a click away.
WYLD, a fashion agency based right here in Singapore which specialises in premium Australian fashion brands, has just launched their new website after successfully dipping a toe in the local fashion market with their pop-up boutique at Blackmarket, Orchard and finding a hugely receptive and welcoming fashion pack, keen to get their hands on these bold and funky wares. Featuring curated pieces from label exclusives like MinkPink, Evil Twin, Somedays Lovin and Hunt No More. While you may not have heard of these brands now, believe me, you will have soon! Though each collection has a distinct look, the thread that holds it all together is a casual, effortlessly glam essence, worn by some cool girl who is the epitomy of fashion but looks like she doesn’t give a damn about it!
The style is distinctive, youthful, sassy and lightweight…perfect for the Singapore hot days, and ‘ever so slightly cooler but not that much really nights!’ But for me, where Wyld’s collection really succeeds is the staple pieces that just have that little extra detail (and I’m not talking about a frill here folks!); it’s that little something-something that takes an item from everyday snoresville to a stand-out piece.
With the promise of more exciting Australian cult labels to come, Wyld looks set to be your new favourite source of fabulous, on-trend, glamorous but highly affordable fashion. Items range from $20 up to $300, with the promise of swift free delivery so we’ll all be rocking Australian style in no time.
Written by Heh Zee
