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Win One Week’s Worth of Grab Rides with Heineken

Heineken - Moderate Drinkers Wanted

PUBLISHED April 27th, 2016 05:00 pm | UPDATED June 7th, 2016 06:22 pm

Heineken launches its Enjoy Heineken Responsibly 2016 campaign themed “Moderate Drinkers Wanted”. It is aimed at encouraging moderate alcohol consumption and promoting positive drinking behaviour among Singapore millennials (aged 21-35). This is the brand’s third chapter in its efforts to encourage responsible drinking – it has previously launched ‘Heineken Sunrise’ campaign in 2011 and ‘Dance More, Drink Slow’ campaign in 2014, encouraging consumers to make the most of their night out

Globally, research has shown a trend towards moderation and Heineken is keen to reflect this behavioural shift through this “Moderate Drinkers Wanted” campaign – by conveying the message that “When I moderate my drinking, I stay in control and am ready to maximise the opportunities that the night brings”.

Heineken - Moderate Drinkers Wanted

To further encourage moderate drinking behaviour, the brand seeks to reward moderate drinkers in Singapore through an Instagram contest. Simply submit a photo of yourself on a great night out and share the reasons why you think moderation is cool. Hashtag your submissions with #ModerateDrinkersWanted and #HeinekenSG and stand a chance to win one year’s worth of taxi rides from Heineken (worth $15,000!) Contest ends 25th May 2016.

But right now, at City Nomads, we are giving away one week’s worth of Grab rides (worth $280), courtesy of Heineken. This is to encourage moderate drinking in Singapore. To participate, follow the instructions below:

  • Head over to our Facebook page here

  • Like the post

  • Share the post

  • Tag 2 friends you know who enjoy moderate drinking

sharmaine


Sharmaine has a discerning ear for the latest tunes, an appreciation for the visual arts, and carries an unwavering passion for culture and holistic wellness. A big lover of nature and a familiar face at music gigs, she’s always eager to explore the scene!