Sustainable Seafood Festival
PUBLISHED April 21st, 2014 03:45 pm | UPDATED May 17th, 2016 02:43 pm
‘Pick the right catch’ at participating dining and retail partners
WWF (World Wide Fund for Nature) Singapore is pleased to announce the inaugural Sustainable Seafood Festival, in partnership with the Marine Stewardship Council (MSC).
To be launched in tandem with World Oceans Day, WWF-Singapore and MSC hope to create a new movement for responsible consumption of seafood by empowering suppliers, retailers, restaurants and consumers to ‘pick the right catch’. This in turn will drive sustainability throughout the seafood supply chain.
The Sustainable Seafood Festival (SSF) will put the spotlight on seafood products vetted through stringent standards by three key bodies: WWF-Singapore, Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC). These standards take a holistic approach in assessing the sustainability of a particular seafood by considering factors like ecological impact and sound management of fisheries, in addition to stock quantities.
EXCLUSIVE DINING OFFERS
During the festival, the public can look forward to exclusive offers and promotions centred on sustainable seafood at participating restaurants and hotels. These establishments will be offering special sustainable seafood dishes created just for the festival in support of this worthy cause.
Diners can feast on innovative concoctions such as Salmon Tartar served with Watermelon, Marjoram and Raspberries Vinaigrette at il Cielo; Australian King Prawns served with Mango Salad and Palm Sugar at Glow Juice Bar & Café; Patagonian Toothfish with Citrus Caramel Reduction at Gattopardo Ristorante di Mare; and a six-course degustation menu at Absinthe Restaurant Français that includes Grilled Atlantic Halibut, Australian Prawn Risotto & Kaffir Lime Leave Emulsion.
More dining establishments are expected to join the festival, and this information will be continually updated [here](http://www.picktherightcatch.com).
SUSTAINABLE SHOPPING & COOKING
Cold Storage has come on board as a retail partner for SSF by expanding its existing range of certified sustainable seafood products as well as attractive promotions at selected stores during this one-week period. Cold Storage was in fact the first supermarket chain to initiate a ‘No Shark’s Fin’ policy and offer a dedicated section for sustainable seafood at its stores in 2011.
PUBLIC OUTREACH ACTIVITIES
From June to September 2014, WWF-Singapore will organise a series of marine conservation-themed roadshows across Singapore to educate the public on the pressing need for responsible seafood consumption. Families can get together at the arts and crafts booths for where children can learn more about other marine species and their habitats through stories, games and water-colouring activities.
The public can also ‘pick the right catch’ by learning how to identify green-listed seafood on WWF’s Singapore Seafood Guide, and ecolabels by MSC and ASC. The Singapore Seafood Guide – pocket-sized for handy reference – can be picked up at roadshows across Singapore in June and at partner outlets. Alternatively, the guide can also be downloaded from the WWF-Singapore website.
EMPOWERING THE FOOD INDUSTRY
The festival not only provides a platform for restaurants to ascertain customer interest, but also a support network by linking them up with suppliers that carry certified sustainable seafood products. WWF-Singapore is thrilled to announce that there are now five sustainable seafood suppliers. These suppliers have received the Chain of Custody certification from MSC, indicating that their entire logistic chain adheres to MSC’s strict standards and that every single product is also traceable to an MSC-certified fishery.
For more information about the festival and activities, please visit [picktherightcatch.com](http://www.picktherightcatch.com)
