Do You Drink? Diageo Just Launched The World Class Lounge in Singapore
PUBLISHED March 3rd, 2018 06:00 am | UPDATED May 18th, 2020 04:24 pm
Is there still any question that Singapore is home to one of the world’s most thriving drinks scene? With at least 40 bars in the city centre alone – of which six of them are ranked in the World’s 50 Best Bars – there is no longer any excuse for drinkers not to get acquainted with cocktails: perhaps the pinnacle of all alcoholic beverages.
Watch the video above for a glimpse of our experience at the Diageo World Class Lounge, conducted by Diageo Bar Academy trainer and former World Class Singapore winner, Aubrey Sim.
From Don Draper’s Old Fashioned to James Bond’s Martini (“shaken, not stirred”), cocktails have evidently become a motif of sorts in pop culture today. And as intimidating as they sound, they are not all that difficult to understand – at least, that is what the newly-opened Diageo World Class Lounge in Singapore aims to prove.
The private, state-of-the-art bar space is located within Diageo’s newly-refurbished office on George Street, and make no mistake, it is beautiful. This is where fans of the drink will find unique experiences hosted by a curated list of expert bartenders under the Diageo World Class umbrella.
If you’re wondering how you can access the lounge, consumers will be able to redeem private workshop sessions through tie-ups with key e-retailers. This month, they’ve partnered with grocery specialists Redmart – when you shop $150 worth of selected* World Class spirits on Redmart from now till 30 April, you’ll be rewarded with the opportunity to attend an exclusive cocktail workshop experiences with a guest.
Alternatively, individuals can gather a group of like-minded alcohol enthusiasts and book bespoke experiences directly for the personalised attention. For now, Diageo will continue its partnership with Redmart from May to June, shifting the trajectory from DIY cocktail making to single malt whiskies, allowing consumers to redeem complimentary tasting flights at the World Class Lounge with purchase of selected single malts.
*Eligible products for Diageo’s Cocktail Workshops include the Tanqueray London Dry Gin, Tanqueray Rangpur Gin, Tanqueray London Dry Glass Giftpack Gin, Tanqueray No. Ten Gin, Singleton of Glen Ord 12 Years with 2 Rock Glasses, and Bulleit Bourbon. Shop at Redmart now until 30 April 2018 to qualify.
Interested in booking the World Class Lounge for private events? Find out more on the World Class Facebook page or reach out to the Diageo team at [email protected].
