TLDR
Key Takeaways
- Australian Made, Singaporean Approved promotes products with the green-and-gold kangaroo logo until January 2027 to highlight authentic Australian brands.
- Consumers in Singapore will find over 30 Australian Made brands available, including food, skincare, wellness, homewares, and pet care.
- The kangaroo logo guarantees genuine Australian origin, ensuring product trustworthiness in a market where provenance matters.
- Visit the Australian Made website for information on participating brands and details about a competition with a TRIFECTA surf experience prize.
In Singapore, provenance is part of how people shop and eat. Restaurant menus name the region the beef came from, supermarket labels get read twice, and a holiday in Perth or Melbourne often ends with a suitcase of honey and sunscreen. Australia sits close to the centre of that habit, which makes the small, iconic green-and-gold kangaroo on many of its products worth understanding.
Until 21 January 2027, Australian Made, Singaporean Approved is putting that kangaroo in front of Singapore, inviting people to discover the Australian Made products already sold here, try them, and decide for themselves whether they earn a place at home.
The Australian Made Products Worth Buying in Singapore
The kitchen is the easiest place to start. Freds brings Australian fresh produce, including salad greens, to Singapore, and Karibee’s Australian honey works as well in the pantry as it does in a gift hamper.
Singapore’s humidity is where Australian skin and wellness brands earn their keep. Thursday Plantation has spent 50 years working with tea tree oil, a native ingredient long used on skin and scalp. Grandpawpaw pairs pawpaw with manuka honey in its balms, and Chemisell Australia has been making skincare, including pawpaw and sorbolene creams, since 1984. Hunter Lavender Farm grows the lavender behind its oils and dried products, Endota brings spa-style skincare home, and Ocean King has made health supplements since 1998. For the youngest skin, Aromababy and Offspring make natural baby care.
Around the home, Flowerbox Home Fragrances makes handcrafted scents. In the wardrobe, Fruitchouli knits seamless clothing it describes as fully biodegradable.
Pets get their share of the shelf too, with Wonderfur’s natural supplements for dogs and cats and All Barks’ Australian-made dog treats for training or just because.
Spot the Kangaroo: What It Means and Where to See It
None of these brands just use Australian Made’s green-and-gold kangaroo logo simply because they are based in Australia. The logo is earned and appears only on products registered that meet strict criteria and are registered with Australian Made Campaign Limited (AMCL). A brand name, an outback photograph or an Australian flag does not guarantee origin, which is why the Australian Made logo is a useful shopping aid for anyone purchasing a genuine Australian product when they see it. It already carries weight here: a study conducted by Kantar (2026) found that 94% of Singaporean consumers believe products carrying the logo are genuinely Australian.
Until January, the kangaroo will turn up on Grab cars around the city and across social media. From 3 to 6 December, it can be found at BYD Singapore International Marathon, along with a range of interactive activities and giveaways. There is also a ‘Spot the Kangaroo’ contest where you can win a surf experience for you and a friend.
To explore a range of Australian Made brands available in Singapore, or find out details about how to win a TRIFECTA surf experience for two, visit: australianmade.com.au/singaporeanapproved
Frequently Asked Questions (FAQ)
Australian Made, Singaporean Approved is a three-month programme running in Singapore until late January 2027. It introduces Singapore residents to the green-and-gold kangaroo logo and the Australian Made brands available locally.
The Australian Made logo means that a product is genuinely made or grown in Australia. Products carrying the logo must be registered with Australian Made Campaign Limited (AMCL) and meet relevant criteria set by Australian Consumer Law and AMCL’s code of practice.
Australian Made products offer clear provenance. The kangaroo logo confirms product origin.
A wide range of Australian Made brands are available in Singapore across food, skincare, wellness, homewares, apparel and pet care, from honey and tea tree oil to baby skincare and dog treats. Explore the Australian Made brands participating in the Singaporean Approved campaign.
Find the green-and-gold kangaroo, take a selfie with the logo and upload it through the entry form on the Australian Made, Singaporean Approved website by 21 January 2027, 11.59pm (Singapore time). Sharing the selfie publicly on Instagram, TikTok or Facebook with #AustralianMadeSG earns one extra entry. Six winners will each receive a one-hour TRIFECTA surf experience for two.