Highlights of Food & Hotel Asia 2016 at Singapore Expo

Happening 12 to 15 April 2016, Food & Hotel Asia (FHA) is one of the biggest industry events on the Singaporean (and Asian) food and beverage calendar. What started in 1978 as a small trade gathering in a hotel’s car park has become a crucial event for any hospitality professional. The industry flocks to this bi-annual event to seek inspiration, explore the latest in food and beverage technology, and to sample the wares of brands from around the world.

FHA, in its 20th year, is a monster of an exhibition. Spanning nearly 100,000 square metres and 3000 different exhibitors representing 95 countries, it can be a little overwhelming. So here’s a little guide we put together for your FHA pleasure:

Week-Long Events

FHA Culinary Challenge 2016 (FCC)

FCC
FHA Culinary Challenge

Catch some of the world’s most talented culinary pros battling it out for titles like Best Chef, Best Apprentice Team, and Best Culinary Establishment.

Where and when: Hall 1, Hall 9 Annex, and Max Atria Foyer 1 from 10am daily.

FCC Daily Prize-Giving Ceremony

Celebrate the winners of FCC and collect a nice little list of places to visit (to try the food of culinary champs)!

Where and when: Max Atria Foyer 1 at 4pm daily.

Scheduled Events

Opening Ceremony

Not a must but you should go if you’re intending to head down on the first day. The speakers at the ceremony might be able to tip you off on what else is new and interesting at this edition of FHA.

Where and when: Max Atria Level 2, 12 April, 9am-10am.

Bocuse d’Or

boc-2014-1029
Bocuse d’Or
One culinary competition worth checking out is the biennial Bocuse d’Or. Nine teams will grill, flame, boil, and toil for one of five spots to compete in the grand finals in Lyon, France in 2017. President of the jury of judges is none other than Australia and now Singapore’s favourite Japanese son, Tetsuya Wakuda. Each team will have five and a half hours to show off their savoury cookery prowess by creating a show piece platter and plated dishes of meat and fish.
Where and when: Hall 5, 14-15 April, from 10am

FCC Sweet High Tea Challenge

20 teams from all over the globe (Grand Hyatt Hotel, [email protected], and Team Shatec are repping Singapore) will showcase their talents through the presentation of a high tea set for six persons.

Where and when: Hall 9 Annex, 12-13 April, 10am-6pm

FHA Barista Challenge 2016

FHA
FHA Barista Challenge

Hosted by the Singapore Chapter of Speciality Coffee Association of Europe (SCAE), watch the region’s best coffee pullers, frothers (people who make the milk frothy), and baristas dueling it out for the honour’s of being the best in Asia. 

Where and when: Hall 4, 12 April, 11am-5pm.

CTI Latte Art Duel

Drop by to see some of the most amazing latte art being created right in front of your eyes. A single-elimination tournament, contestants will be preparing a free pour latte within three minutes – expects loads of fun and creativity! 

Where and when: Hall 4 Annex, 13-14 April, 10am-6pm

The Asian Pastry Cup

Asian Pastry Cup Jury Table
Asian Pastry Cup Jury Table
11 teams will rumble in the pastry jungle to be one of 20 teams in the world finals next year, which will be held in Lyon, France. It’s a marathon of eight hours to create 18 plated desserts, two pastry show pieces (one made of chocolate and one made of sugar), and a humble chocolate cake.
Where and when:  Hall 5, 12-13 April, from 645am for die hard pastry fans

Conferences and Talks

FHA 2014 Conference
FHA 2014 Conference

In order to attend any of the conferences and talks, you’d have to pre-register and make payment here.

Levering Your Existing Fans To Win New Ones Through Social And Online Campaigns – Offline to Online Chatter

The title of the masterclass says it all. Four hours long, this is one of the longest workshops mounted for the event, but definitely relevant for a successful business in 2016.

When: 12 April, 8.30am to 12.30pm

Food & Beverage Innovators Forum

Part of the morning plenary sessions, the panelists on this forum include Loh Lik Peng of Unlisted Collection and Michael Goodman of EDG Interior Architecture + Design (who’s also one one of the brains behind Neon Pigeon). Both of them are great F&B entrepreneurs in Singapore and other places in Asia, making them the perfect people to learn from.

When: 14 April, 10.20am

Exhibitors and Personalities

Exhibitors at FHA 2014
Exhibitors at FHA 2014

The point of FHA is to get out there and see as much as you can and all 3000 exhibitors would be vying for your attention, which can be a bit overwhelming. So here’s short, shortlist of exhibitors we recommend you visit:

Hoshizaki

The best name in ice machines. It would be interesting to see what new and improved technology they’ll be showing.

Where: Hall 2, booth 2F2-01

Fabbri 1905

Love bars, beverage, and cocktails? Then don’t miss the folks at Fabbri 1905. They’ve managed to get the best and brightest of bartenders in Singapore manning their booth over the four days. Faces that you’ll find familiar include Anthony Zhong and Cherrie Soh from Shin Gi Tai, Naz Arjuna from Bitters & Love, Mohammad Irwan from Potato Head Folk, Sam Sim from Kite, Kino Soh from Fresh, Hendrick’s Gin Ambassador Tashu Lu, Monkey Shoulder Ambassador Jay Gray, Aaron Goodall from The Cufflink Club, Stolichnaya rep Rachel Ling, and more! And they also have gelato.

Where: Hall 5, booth 5H3-01

Snorre Food

Snorre Food Insert
Snorre Food at FHA 2014

These guys supply your favourite restaurant with the best fish and seafood. Go check out their booth and learn a little more about where your favourite sashimi and crustaceans come from.

Where: Hall 9, booth 9F2-01

Ravi Fruits

One of the faces of Ravi Fruits is Singaporean bartending powerhouse Sam Wong, formerly of Jigger & Pony and Ah Sam Cold Drink Stall. Drop by and watch Sam use Ravi Fruits’ delicious fruits and purees for some amazing cocktails.

Where: Hall 5, booth K3-08 (APC)

FHA is usually a free trade event for those who pre-register, but registration have, unfortunately, closed by this time. If you’re interested in attending, tickets are priced at $80 and can be purchased at the door. We recommend getting there as early as possible and expect a queue if you go on the first day. Also, keep in mind that it’s a professional trade event with a dress code. Visitors in shorts, bermudas, singlets, slipper or sports will not be allowed entry.

We’ve covered the grand total of 3% of the entire expo in this article. It’s a great way for people in the industry to explore other side of the F&B world. So get out there and conquer FHA 2016!

Tron Young


Raised in Australia by a beautiful Thai mother and a charming Scottish father, Tron is the epitome of the third culture child. Today, he is the foremost expert on ice cream and is also well versed in the world of beverages and food. Currently on a quest to eat at every single Swensens on the island or die trying. May the force be with him.

Leave a Reply

Your email address will not be published. Required fields are marked *